It seems people can't leave well enough alone. Cord reels work great. Sure, they'll break now and again, but for $329, I can buy a lot of replacements. I don't know what the fascination is with complicating a simple machine with electronics.
For instance, Delta Faucets recently released their Touch2O Technology. These faucets allow you to turn on the faucet by simply touching the faucet with, say, your wrist if your hands are dirty. Really, how hard is it to bump the lever with your elbow? We've all done it, but apparently it's not good enough. Now you have to run wiring to your faucet? No way!
My favorite is the touchless soap dispenser that's been advertised on TV recently. They say there's no need to touch the dirty soap dispenser. Well, if you've touched the soap dispenser, doesn't that mean you're about to wash your hands?
I just don't get it.